Design Process
Getting started
Understanding about Brand
Understanding user personas and Admin side portal
Learning-sets, Action-packs, Coaching carts etc.
Secondary Research, Heuristics and Competitive Analysis
Redesigning existing portal by integrating new features and AI assistant.
Updating designs as per design system
Re-Branding - My role was to host brand workshop, curate mood and colour boards. Create Design system and Brand Guidelines with collaboration to client on site.
First step we took to rebrand the portal, update design guidelines for online and offline deliverables. Create and generate new design system.
Understanding Brand
Group interview : We Interviewed five Frontline leaders, including the CTO, CEO, as we were looking for the most relevant answers on which they all agree, and we didn't miss any detail. Also to understand
Who the are as Leaders, what makes their brand unique?
Where they see the opportunities?
What vision they hold and how brand will evolve around the globe?
Why are they doing and what they are doing? And how?
The design system, updated on zero height for easy access among all teams.
Learn tool- my role was to reimagine learn tool
Understanding Learn tool and integrating features like virtually enabled learning, live quiz and adding easy approval from admin side. The design also focused on utilising LAICA in creative ways. The Covid situation helped me reimagine learn tool from different perspectives. After two weeks of brainstorming and understanding existing app features and vocabulary like action packs, coaching drills, and learning sets, the following system map was created.
Project Duration:18 months
Project team:
Branding Workshop- Lakshmi, Dharmee, Udayan, Vishwa, Rashida, Swastika, Siva, Ashish, And Archana.
Design system- Lakshmi, Vishwa, Dharmee, Siva and Archana.
Design guidelines- Lakshmi, Dharmee, and Archana.
Learn tool- Lakshmi and Archana in collaboration with Akshay.